Incense is one of the best-margin products a gift shop or studio can stock: small, light, and bought again and again. Here is a simple way to set your shelf price.
Start from your landed cost
Add the wholesale price, your share of shipping and any import duty. Our quote list shows the first two per box, so you only need to add duty for your country.
Multiply by 2.5 to 3
Most of our stockists sell at 2.5 to 3 times landed cost. Our suggested retail prices on every product page follow that rule.
Bundle for bigger baskets
A holder plus three scents, priced slightly below the separate total, lifts the average sale and moves slower scents.